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BTS breaks 5 new Guinness World Records with ‘Butter’
The guys of BTS have a comeback stronger than ever. They are breaking worldwide records since the premiere of «Butter» on Friday May 21st. This time it was five records. According to Guinness World Records, the company responsible for recording impressive achievements around the world, it revealed that the K-Pop group is breaking down barriers with the powerful reach of the new single and music video.
First, the hit reached a total of 108.2 million views on YouTube in just 24 hours of release, surpassing the record that already belonged to South Koreans with “Dynamite,” with 101.1 million. Thus, the boys also achieved the record of the most viewed k-pop video on the platform in their first 24 hours.
Still on the same platform, the guys accomplished another impressive record: During the MV release, there were 3.9 million people online simultaneously watching the video for the first time. And, of course, that record surpassed the previous one, which was also for “Dynamite”, their first totally English song, which had 3 million viewers simultaneously waiting for the premiere.
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And if that wasn’t enough, «Butter» broke the record for the most played song on Spotify in the first 24 hours, achieving more than 11 million global views. Previously, the milestone went to Ed Sheeran and Justin Bieber with «I Don’t Care,» which reached 10.9 million views. Not to mention that during sunday, the track had a total of 20.9 million plays in one day, no other song has done it before, and of course it is another record.
To finish, BTS took another trophy that only recognized artists have managed to obtain. According to the Guinness Book, they confirmed that the Korean boy group is the most played group on Spotify, with 16.3 billion views, a title that was previously from the Coldplay group with 16.1 billion. Imagine Dragons is the third most watched group with 15.7 billion views. Meanwhile, Drake’s 37.9 billion streams top the list.