With BTS it’s like this: with each release, a veritable avalanche of records. With “Butter”, their current single and their second release entirely in English, the South Korean group achieved another record on Spotify. After hitting some all-time highs on YouTube, with the official music video for “Butter,” now it’s just the song that sets a new mark for BTS. And only a week after the premiere.
In just 7 days, “Butter” surpassed the record of 100 million plays on Spotify and is now the song to reach that mark faster. Before BTS, the record belonged to Olivia Rodrigo, with “DriversLicense“, which reached 100 million views on the platform with 8 days. The current Top 4 looks like this:
1. BTS – Butter (7 days)
2. Olivia Rodrigo – Drivers License (8 days)
3. Ariana Grande – 7 rings (9 days)
4. Shawn Mendes and Camila Cabello – Señorita (11 days)
4. Ariana Grande – thank u, next (11 days)
4. Olivia Rodrigo – good 4 u (11 days)
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According to Guinness World Records, the company responsible for register impressive achievements around the world, it revealed that the K-Pop group is breaking down barriers with the powerful reach of the new single and video. For start, the hit reached a total of 108.2 million views on YouTube in just 24 hours of release, surpassing the brand that already belonged to South Koreans with “Dynamite,” with 101.1 million.
Thus, the boys also achieved the feat of the most viewed k-pop video on the platform. Still on the same platform, another impressive feat by the guys: During the clip’s release, there were 3.9 million people online simultaneously watching the video for the first time. And, of course, that record surpassed the previous one, which was also for “Dynamite”, their first song entirely in English, which had 3 million viewers at the same time.
And if that wasn’t enough, “Butter” broke the record for the most played music on Spotify in the first 24 hours, amassing more than 11 million global views. Previously, the milestone was Ed Sheeran and Justin Bieber, with “I Don’t Care,” which reached 10.9 million plays.